We don’t buy what we don’t understand. Whether you’re a large corporation or small to medium enterprise, a video content strategy creates clarity around your brand, mission and products.
Video and visual storytelling is a proven way to help people connect with your story, what you do, why you do it, and why you’re different in a way that is compelling, clear and authentic. Like the old adage goes, if you want to persuade people of something, don’t tell them facts, tell them a story.
The Power of Video
The stats are in! Video is an essential part of your digital marketing strategy, driving traffic and conversions and boosting engagement.
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Traffic
Including video on your website increases organic search traffic by 157% (Conversion XL)
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Effectiveness
Customer video testimonials are the most effective content marketing tool with a rating of 89%.
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Conversions
Prospective buyers who watch a video are 170% more likely to convert. (Invodo)
The Top 12 Benefits of a Tailored Video Content Strategy for Corporates and SMEs
1. Creates Clarity
Videos help to create a clarity around your brand, mission and products. Helping people to connect with your story, what you do, why you do it, and why you’re different in a way that is compelling, clear, and authentic.
2. Leverages the Power of Social Proof
As humans we are prewired to doubt. To be sceptical. To need proof in order to commit, and the more choice we get, the more proof we need. Social proof is a powerful thing, which is why success stories sell. Nothing instils trust, credibility and authority whilst overcoming objections like powerful testimonial videos or case studies. In fact, when it comes to content marketing, customer testimonials come out on top with an effectiveness rating of 89%. (Social Fresh)
3. Flexible, Cost Effective Training and Communications.
Using video as part of your corporate training strategy allows you to deliver complex messages and training in a consistent, clear, flexible, engaging and cost effective way. Boosting engagement and recall. Available on demand, via the medium preferred by over 75% of employees.
4. Increases Trust and Credibility
We buy from people we trust. Video humanises your brand, building trust, credibility and intention to buy. Studies show that prospective buyers who watch a video are 170% more likely to convert. (Invodo)
5. Onboarding Tool
Tailored videos can be used to educate and train your customers and potential employees. Helping them to better understand how your products and services work, whilst introducing new products and services that might benefit them. Improving their overall experience, boosting confidence and sales, and reducing churn.
6. Boosts your Brand’s Authority
Videos that provide answers to your potential buyers questions create value and help position your organisation or brand as the top authoritative resource in your industry.
7. Improves Online Visibility & SEO
Adding individual videos with their transcripts to your website pages or blog posts increases time on page and key word density, boosting SEO and your online visibility. Increasing organic search traffic by 157% (Conversion XL), and making your website 53 times more likely to reach page one of Google (Insivia).
8. Boosts your Email Marketing Conversions
Video helps create email marketing campaigns that drive conversions. Including “video” in the subject line of your email boosts click throughs by 69%, increases open rates by 20%, and decreases the number of unsubscribes by 26%. (Hubspot)
9. Boosts Reach and Generates Leads
The way we buy has changed. Studies show that 92% of customers won’t buy on their first visit to your website. Which is why lead generation is crucial if you’re looking to generate sales. Free video content such as mini online courses, FAQs or How-tos is the perfect tool to help you to attract and nurture new leads, capture email details, and increase a sense of trust.
10. Scalable
Instantly scalable, video allows you to create, share and monetise your knowledge and training across all channels to any number of potential customers or employees. Available anywhere, anytime on any device.
11. Versatile
Use your how-tos, FAQs, video as a series or individually on your site, in your email campaigns, social, blog posts and newsletters, allowing you to inform and inspire potential customers, increase your digital footprint and expand your reach.
12. Creates a Valuable Resource
Inform, inspire and train your customers and employees at every touchpoint. Video allows you to build an invaluable and shareable library of content and resources that grows your organisation or brand, increases your reach and showcases and shares your knowledge and expertise.
Why Choose Village Green Films?
We are a full service video production agency specialising in video, storytelling and video content strategies that connect people to your brand, mission and products and services through meaningful stories. Stories that not only create clarity and connection, but also drive engagement, loyalty and ultimately, conversions.
We know that the production process can seem daunting, which is why we’re here to help. With over 40 years experience working with global and home grown brands and corporates in Australia, New York and London in all aspects of end-to-end production, photography, PR and media our team know how to create content that not only looks good but that gets results. And we’re here to guide you through every step of the process.
Let’s create great stories together.
Please click here now to arrange a free 30 minute phone consultation.
Does Your Organisation or SME Need a Social Media Content Strategy?
Using video to target your audience through social media keeps your brand top of mind allows you to understand your target audience and connect, engage and convert them…wherever they are.
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75 million people visit Facebook’s video platform every day. (Adweek)
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Video posts get shared 1200% more than text posts on social media. (Wordstream)
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Facebook has over 8 billion video views per day. (TechCrunch)
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Social media posts with video have 48% more views. (HubSpot)
All Great Projects Start with a Conversation
Whether you’re interested in discussing a new project or simply wish to find out more about our services and how a tailored video content strategy can help you, get in touch and let’s get talking.