Video for Industry and Subject Matter Experts

As a subject matter expert you are your greatest resource. A tailored video communications strategy allows you to leverage your knowledge and expertise, create clarity around your brand, and position yourself as a thought leader in your field. Boosting your profile, reach, engagement and conversions.

The Power of Video

The stats are in! Video is an essential part of your digital marketing strategy, driving traffic and conversions and boosting engagement.

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Traffic

Including video on your website increases organic search traffic by 157% (Conversion XL)

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SEO

Your website is 53 times more likely to reach page one of Google if it includes at least one video. (Insivia)

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Conversions

Prospective buyers who watch a video are 170% more likely to convert. (Invodo)

The Top 10 Benefits of Video for Subject Matter Experts

  • 1. Creates Clarity

    Videos help to create a clarity around you, your brand, mission and products. Helping people to connect with your story, what you do, why you do it, and why you’re different in a way that is compelling, clear, and authentic.

  • 2. Increases Trust and Credibility

    We buy from people we trust. Video humanises your brand, building trust, credibility and intention to buy. Studies show that prospective buyers who watch a video are 170% more likely to convert. (Invodo)

  • 3. Boosts Your Brand’s Authority

    Thought leadership matters. People are searching for expert content, with 96% of prospective buyers wanting more content from subject matter experts like you. Videos that provide answers to their questions create value, showcase your expertise and help position you as the top authoritative resource in your industry.

  • 4. Helps you Make Your Mark

    Looking to brand yourself as an industry expert and break through into the media? Media execs are always on the lookout for new experts and talent, but how do you stand out? Video helps you shine and grow your media presence, showcasing your expertise and putting you and your brand front and centre in producers’ minds.

  • 5. Improves Online Visibility & SEO

    Adding individual videos with their transcripts to your website pages or blog posts increases time on page and key word density, boosting SEO and your online visibility. Increasing organic search traffic by 157% (Conversion XL), and making your website 53 times more likely to reach page one of Google (Insivia).

  • 6. Boosts your Email Marketing Conversions

    Video helps create email marketing campaigns that drive conversions.  Including “video” in the subject line of your email boosts click throughs by 69%, increases open rates by 20%, and decreases the number of unsubscribes by 26%. (Hubspot)

  • 7. Boosts Reach and Generates Leads

    The way we buy has changed. Studies show that 92% of customers won’t buy on their first visit to your website. Which is why lead generation is crucial if you’re looking to generate sales. Free videos content is the perfect tool to help you to attract and nurture new leads, capture email details, and increase a sense of trust.

  • 8. Scalable

    Instantly scalable, video allows you to create, share and monetise your knowledge and training across all channels to any number of potential customers or employees. Available anywhere, anytime on any device.

  • 9. Versatile

    Use your how-tos, FAQs, video as a series or individually on your site, in your email campaigns, social, blog posts and newsletters, allowing you to inform and inspire your audience, increase your digital footprint and expand your reach.

  • 10. Creates a Valuable Resource

    Inform and inspire your customers at every touchpoint. Video allows you to build an invaluable and shareable library of content that grows your profile and brand, increases your reach and showcases and shares your knowledge and expertise.

The Top 6 Videos Subject Matter Experts Need

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Brand/Explainer Videos

Brand videos create a clarity around you, your brand, mission, expertise and products.

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How-To/Instructional Videos

Short, concise and shareable, these tutorial videos inspire and instruct, boost reach and engagement.

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Mini Online Courses

The perfect lead generation tool that builds trust and reach by creating value for your audience.

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Monetised Video Online Courses

The perfect solution for SMEs who want to expand their audience and monetize their content or expertise.

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Social Video Content

Video humanises your brand or organisation and is now the number one way to boost engagement through social.

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Social Video Ads

Allowing you to understand your target audience and connect, engage and convert them…wherever they are.

Testimonials

Excellent! So pleased with the end result. Professional and of a high standard. Helped to make the daunting task of looking down the barrel of a camera fun and relaxed which resulted in images I am proud to use.

Katrina Bourke

Second to none! His attention to detail, availability and creative eye made for a wonderful working relationship. As a result, our web traffic has increased significantly and enrolments are at a 20 year high. Couldn’t recommend highly enough!

Matthew ShawcrossSacred Heart Primary School, Fitzroy

Richard’s videography and promotional photography was professional, creative and captured our ‘story’ perfectly. He led the way whilst suggesting and asking questions to enable us to decide our ‘look’.

Gemma GoodyearSt Johns Primary School, Footscray

Amazing to work with! I have used Richard for a variety of promotional videography and photography for bands, events and websites. I also love his videography work, and have used his videos in a number of promotional contexts.

Jesse HopperKilling Heidi

Outstanding service, matched only by the quality of the images.

It actually exceeded my expectations.

Jarrod BoyleTyger Tyger Fitness Training

Absolute pleasure to work with. Patient, thoughtful and flexible.

The results were stunning. Highly recommended.

David BowersEugene Hamilton

A ‘one-stop shop’ for photography and videography. Took our ideas far beyond expectations to create a finished product that has proven to be the envy of many other schools. Traffic on our website has increased dramatically since.

Joanne DohertySt Bernards Primary School, Coburg

With his stealth ‘fly on the wall’ approach, Richard Turton has the remarkable ability to remain covert while capturing particular moments often etched into the expressions of his clients. Incredible vision!

Jordan Murray

Why Choose Village Green Films?

Village Green Films is a full service video production agency specialising in video, storytelling and video content strategies that showcase your expertise and connect people to your brand, mission and services. We’ve helped over 100+ industry and subject matter experts like you use video to make their mark and position themselves as a go-to experts in their field.

We know that the production process can seem daunting, which is why we’re here to help. With over 40 years experience working in all aspects of end-to-end production, photography, PR and media our team know how to create content that not only makes you shine but also gets results. And we’re here to guide you through every step of the process.

Are you ready to make your mark?

Please click here now to arrange a free 30 minute phone chat or click here to send us a message.

Does Your Brand Need a Social Media Content Strategy?

Using video to target your audience through social media keeps you top of mind allows you to understand your target audience and connect, engage and convert them…wherever they are.

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75 million people visit Facebook’s video platform every day. (Adweek)

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Video posts get shared 1200% more than text posts on social media. (Wordstream)

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Facebook has over 8 billion video views per day. (TechCrunch)

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Social media posts with video have 48% more views. (HubSpot)

All Great Projects Start with a Conversation

Whether you’re interested in discussing a new project or simply wish to find out more about our services and how a tailored video content strategy can help you, get in touch and let’s get talking.

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